Meet the founders

Reframe Club was founded by the highly experienced brother and sister team Rose White and James Ray.

“It is our mission to help the world reframe their wellness mindset. We believe that health is more that a number on the scales. We want to create an inclusive, motivating and supportive community where age, race, size and shape are not on the agenda. Where health and happiness are.”

Our team

Rose White

Founder & Managing Partner, Health & Wellness Coach and Intuitive Eating specialist

Dip.NLC (VRQ) AfN endorsed CPD in Intuitive Eating & Children’s Nutrition. Rose is a passionate voice within the health and wellbeing sector. Running her own nutrition and health behavioural coaching practice, applying the framework of Intuitive Eating. Rose has seen first-hand, time and time again, the power of rejecting short-term diets and instead, fostering holistic health-promoting behaviours, in improving an individual’s wellbeing.

James Ray

Founder, Managing Partner Personal Trainer & Wellness Industry Leader

James has more than 10 years' experience in the personal training and fitness industry, having worked with professional athletes, channel swimmers and Atlantic rowers. James' approach is grounded in the power of outdoor and functional movement on our physical and mental health.
We work closely with a practising Occupational Therapist and assisting Personal Trainers.
Discover a warm welcome and support within our inclusive online community

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