Meet the founders

Dip.NLC (VRQ) AfN endorsed CPD in Intuitive Eating & Children’s Nutrition. Rose is a passionate voice within the wellbeing and non-diet approach sector. Having left a corporate career to follow her deep interest in health and nutrition. Rose's own experiences of an unhappy and unsustainable relationship with food and exercise, led her to research the power of behavioural coaching and the evidence around a non-diet approach to health. Running her own nutrition and health coaching practice, applying the framework of Intuitive Eating. Rose has seen first-hand, time and time again, the power of rejecting short-term diets and instead, fostering holistic health-promoting behaviours, in improving an individual’s wellbeing. All of this experience led to the development of Reframe Club, where wellness is rewritten and true health and happiness found.

James has more than 10 years' experience in the personal training and fitness industry, having worked with professional athletes, channel swimmers, and Atlantic rowers. James's approach is grounded in the power of the natural environment and functional movement on our physical and mental health. James advocates for an enjoyable, sustainable relationship with fitness. One that recognises the physical, emotional, and mental benefits of our relationship with exercise.